Lecutre 8...Reading 6....Response

Consumption & Self-Identity 

- Conspicuous consumption
- Trickle-Down Theory
- Urbanisation and Industrialisation
- Isolated or alienated from society
- Character - Honest you
- Personality - How you are seen
- Appearance and behaviour - Personality

- Semiotics and semiology - study of meanins
- created, transmitted and manipulated
- Artifactual world 
- Signified - cmmunicable expression
- Signifer - represents the original object in discourse
- Different meanings vary from one culture to another
- Cultural meanings are 'embodied or encoded (we have to dig it out)'
- We can also change who we are by changing the goods we choose to wear, use or surround ourselves with.

Commodity Culture and Commodity Fetishism 

- Commodities are defined as things that are bought and sold in a social system of exchange
- Commodity self
- Such a tactic sells a kind of pseudo-individuality, which the Frankfurt School theorists defined as a feature of the products of the culture industry in which a fast sense of individuality is sold simultaneously to many people.

Assignment Two - Data flow on Typographers

Today we got given our new assignment. We started to look at different types of data flow diagrams where we then discussed what we had to research and prepare for this assignment.

The assignment we need to do is a timeline of the typography history then we zoom in on two different typographers. One will be a typographer who creates typefaces and another will be a graphic designer who uses type within his designs to create interesting effects.

Below are some interesting and effective ways of organising information through a designer perspective.